How social media can help your business

Millions of people use social media everyday, so why not use it to your full advantage if you're a business owner? According to statista.com, in 2019 it is projected that there will be around 2.77 billion social media users around the globe, which is even up from 2.46 billion that was in 2017. Many small and large businesses offer Facebook pages, Twitter pages, and Instagram pages for their businesses to promote and try to sell their products. Other businesses use social media as a public relations tool in order to try and help customers as soon as possible. There are many ways you can use social media to your advantage, in this article I will be giving you 8 ways that it can help your business.

8 ways social media can help your business

1. Social media helps get the word out

• Not only does social media help promote your business, it also allows you to grow as a business and make new relationships with customers, fans, or other businesses. If someone that follows your page retweets something, then someone else sees it, then so on and so forth.

2. Social media is very popular

• As I stated earlier in this article, billions of people use social media each and everyday. The usage of social media is also going to climb upwards too, making it an easy decision for a business to get on these apps and reach out to potential customers.

3. Social media is cost-effective

• As more and more businesses take advantage of social media and the algorithms that they use your content might get lost. By taking advantage of low cost marketing and advertising features you can help promote your business into a great one.

4. Social media reaches all ages and demographics

• While the majority of social media users range in the 18-29 range, a pretty good amount of other ages use it frequently as well, including 34% of Americans 65 and over. This shows that social media is used by all different ages, and can help your business become popular even among older generations.

5. Social media encourages two-way communication

• With the help of these apps, you can now create a relationship with a customer by talking to them. This allows you to get their thoughts, opinions, and even possible future ideas from talking to them via social media.

6. Social media users are active

• What do you do when you first wake up? Check your phone for notifications? The thing you have to know about social media users is that they are very very active. Often checking their social media accounts up to 17 times a day. So that's a possible 17 times that someone could see your product or your business page if you really think about it.

7. Social media lets you share a lot about your business

• With the help of technology and search engines these social media sites allow for the most up to date information about products, services, or even just information about the business itself.

8. Social media is perfect for customer service

• Being able to provide customer service is great, but having the ability for a customer to reach out and tell you what they liked or did not like within a few minutes is even better. With the help of social media you can now talk to unhappy or happy customers by having them reply to your page or by leaving reviews, making it more likely for them to purchase something.

Get on it!

As you can see there are many benefits to having a social media page for your business, and with the market changing to a more technology based field with online orders becoming more and more popular it might be time to create a page! So with that being said, if you haven't created a page for your business, go out and create one!